One of the trends we identified we named, ‘Modern Minimalism.’ Through our primary and secondary research we noticed a ‘less is more’ approach to fashion with focus on quality and elegant designs. We wanted to explore how minimalism can be applied to all aspects of someone’s life and therefore I watched the Netflix documentary, ‘Minimalism’.
We are now in an age of continually filling a void with stuff and material purchases; as a society we always long for more. We never seem to be satisfied with what we have. The accessibility of products via the internet and constant upgrades I feel is a large part of our dissatisfaction. From experience, I know that you cannot buy happiness and I now look for happiness in simple things and experiences with friends and family.
The documentary explores the idea that every possession you buy and own needs not to have a purpose, but to bring someone joy. I see this as justifying whether something adds value to your life and this lead to the process of letting go of excess. Previously, the more stuff someone owned the more successful and wealthy they were. I believe that we need to reimagine what it means to be successful, rather than constantly looking for more material wealth in our lives.
Overconsumption is a huge issue and I really concur with Juliet Schor, “...we need to be the materialists who really care about the true materiality of goods. This to me is looking for quality over quantity where the resources are ethically sourced and made and are durable and timeless.”
This mindless consumption needs to stop. I feel that if brands offered less options and limited choice, it could start a shift in buying habits. For example, a cafe in Norfolk is tackling sustainability by limiting choice and offering the best quality limited menu to avoid excess packaging and food waste. Rather than having a whole cabinet of ice cream flavours, they offer a small selection of ice creams on biodegradable sticks.
Living a simple life can help us to move away from the chaos around us. If we live deliberately and find value in each decision, we can lead a life that is satisfying for ourselves and the people around us. For me, minimalism is choosing quality over quantity, practicing yoga and meditation to distract negative thoughts and having digital detox’s every now and again as I now do not feel the need to be connected all the time.